GIS Data Visualization: Indispensable for Policymakers and Community Leaders

The Data! Fostering Health Innovation in Kentucky and Ohio conference
proved to be a showcase for GIS technology in practice.

Geospatial data visualization is an indispensable tool for policymakers and community leaders, as evidenced by yesterday's Data! Fostering Health Innovation in Kentucky and Ohio conference. Although the conference was not intended to be a showcase for geospatial information system (GIS) technology, almost every presenter used geospatial data visualization and analysis to tell their story. In many cases, it was the story.

Here are three highlights from the day.

GE Aviation Uses GIS Data Visualization to Improve Employee Health

GE Aviation is using a customized version of HealthLandscape's Site Performance Explorer to bring common sense and creativity to its efforts to improve employee health. For example, GE used to spread a "Stop Smoking" message only among its workers. Now the company uses GIS data visualization to see the prevalence of smoking in the communities that surround its sites. When a visualization shows high smoking rates, GE extends its nonsmoking promotions throughout the community because the company recognizes that employees are more likely to stop smoking if their friends and family members don't smoke. GE uses their customized app to address other health issues as well, such as improving employee access to primary care providers and promoting health screenings.

Why GIS? Because GIS data visualization draws attention to factors within a community that can directly affect an organization.

The City of Louisville Tackles Asthma Using GIS Data Visualization

Ted Smith, Chief of Economic Growth and Innovation for the city of Louisville, Kentucky, is using GIS data visualization not only to improve residents' health, but also to increase the region's economic vitality.

Statistics show that Louisville has extremely poor air quality--among the worst in the nation--making it a challenging place for people with asthma to live. High asthma-related emergency room admission rates and poor air quality scores make it difficult to attract and retain businesses. Smith has initiated a program with Propeller Health to supply Louisville-area residents with GIS-equipped inhalers. Each time a patient uses their inhaler, sensors record when and where the puff was taken. Analysts then combine inhaler data with weather, air pollution, traffic pattern, and other large data sets to look for ways to intervene, on both the patient and the policy level.

There have already been some surprising findings. For example, residents generally avoid living on the city's west side, where large industrial complexes are located and pollution levels are perceived to be high. Data have shown, however, that particulate matter levels are much higher in Louisville's wealthiest neighborhoods, likely due to weather patterns and the city's topographical characteristics. GIS data visualization shows just how pronounced the difference is.

Why GIS? Because GIS data visualization can show truths that run counter to our intuition.

Ohio-Kentucky-Indiana Regional Councils of Government Uses Crowdsourcing to Map Bike Routes 

Ohio-Kentucky-Indiana Regional Councils of Government (OKI) wanted to create bike route maps for Northern Kentucky and Ohio. They tried traditional outreach methods (e.g., email, meetings) to engage the cycling community. Their most successful effort was a survey conducted at local bike shops. They received a total of 34 responses.

OKI decided to try a new approach: crowdsourcing. They created a simple online mapping platform and invited the cycling community to add bike routes to the online map. They also invited riders to share their experiences with those routes. The resulting Bike Route Guide is now a permanent part of OKI's website (click here for the link).

Why GIS? Because GIS data visualization can invite participation and community engagement in a way that traditional methods do not.

At HealthLandscape, we strive to create GIS data visualization tools that don't require GIS specialists to use them. We want you to be able to make your data accessible, "mash it up" with other data sets, and use the visualizations to ask questions and formulate solutions to your community's challenges.

To learn more about our GIS data visualizations, attend one of our free webinars.

Introduction to HealthLandscape

In-depth instruction on using HealthLandscape, our free online mapping tool and data library
Thursday, December 5, 2:00 pm ET

The Community Data Portal

In-depth demonstration of our award-winning data dissemination tool
Tuesday, December 10, 2:00 pm EST

Visualizing Data with HealthLandscape

Overview of all of our data visualization tools, including the Site Performance Explorer
Tuesday, December 17, 2:00 pm ET

How One Person Used Mapping to Improve Community Health

The Health Foundation of Greater Cincinnati (one of HealthLandscape's sponsoring organizations) and The Foundation for a Healthy Kentucky recently co-sponsored an event called "The Hot Spotter's Agenda: Targeting Resources to Achieve Quality Care." Keynote speaker was Dr. Jeffrey Brenner, a primary care physician in Camden, New Jersey.

Dr. Brenner's dramatic story is told in a 2011 New Yorker article by Atul Gawande. Dr. Brenner, who was on track to become a neuroscientist, instead changed his vocational focus after volunteering one day a week in a free primary care clinic during medical school. After seeing how patients were treated--or not, in one case--he became curious about the relationship between crime "hot spots" and health care delivery. He used maps to plot the data. Although he did not persuade city leaders to implement solutions based on his findings, he continued to collect and examine data and look for medical usage patterns using maps.

He made many discoveries. For example, he located the two blocks that accounted for more healthcare costs than any other in the city--totaling more than $200 million in healthcare bills in a 5.5-year period. He found that a single building sent more people to hospitals as a result of serious falls than any other, totaling almost $3 million in healthcare costs.

Dr. Brenner made meaningful use of the data. He has subsequently poured his efforts into the Camden Coalition of Healthcare Providers, an organization he founded to treat "superutilizers." His team has successfully built relationships with the patients they serve, and the Coalition's care has resulted in significant reductions in healthcare costs.

Click here to view Dr. Brenner's keynote entitled, "Bending the Cost Curve and Improving Quality in One of America's Poorest Cities." Also presenting are Greg Moody and Eric Friedlander, who give Ohio and Kentucky regional perspectives to the concept of "hot spotting."

Hamilton County Public Health Launches the Community AHEAD Data Portal

Hamilton County Public Health, a public health department that serves more than 460,000 residents in the Greater Cincinnati area, recently partnered with HealthLandscape to create a data portal called Community AHEAD (Community Access to Hamilton County Epidemiology & Assessment Data).

Community AHEAD is a web-based, interactive tool that makes public health data accessible to Greater Cincinnati residents and community leaders. It presents a complete picture of community health at the neighborhood level using maps, charts, graphs, and tables.

Community AHEAD's map view showing neighborhood-level public health data on injuries due to falling.

Community leaders access the data portal to identify and prioritize specific patient populations. Hamilton County Public Health staff epidemiologists maintain and update the data portal regularly, which ensures that the data is current and continually relevant to the communities that Hamilton County Public Health serves.

Community AHEAD grew out of a collaboration between local hospital systems and Hamilton County Public Health. Hospitals, which are required to complete a community health assessment every three years, provided public health information to Hamilton County Public Health, which stored and collected the data. Hamilton County Public Health then worked with our subject matter experts Mark Carrozza and Jené Grandmont to develop Community AHEAD as a means to share the collated data with the reporting hospitals and the community.

HealthLandscape has developed data portals for other agencies, including the Kentucky Primary Care Association. Additional data portals are currently in development. We build the portals on the HealthLandscape platform, which enables us to incorporate the power of geographic information systems (GIS) into each portal.

Contact us at info@healthlandscape to inquire about our data portal development services or call 513.322.5141.